How to grow your list with is a modern lead-generation platform for and WordPress. lets you upload your lead magnet once, and then embed it anywhere. With Wordpress, all you have to do is paste the URL for your lead magnet, and our plugin will automatically expand the URL into a fully-functional embed, right on your page. uses the Oembed protocol to represent the embedded content as a URL. Using the oEmbed protocol, we are able to transform a plain-text URL into a rich embed media that includes your customized lead magnet form.

You can customize the wording of the form, and you can upload your own assets that the user can download after they fill out your form.